We know that price increases are never pleasant, and we’re here to transparently explain the reasons behind them.
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​A key factor is the trend in claims for pets similar to yours; as these claims rise, they are necessarily reflected in our pricing and therefore your renewal.

Whether you've claimed or not, our renewal prices take into consideration the future risks as a base for your increase so, likely, your renewal price will always increase.

You’re renewing for the next 12 months, so we start by predicting the health risks for your pet and the inflation around costs (including veterinary treatment costs going up).

So how do we predict future risks?

Inflation: Inflation plays a big part in your increase. Not just the % of inflation across the country but also considering predictions for the increasing costs of veterinary treatments.
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Advances in technology mean that vets across the country can now do much more to help our pets live longer, healthier lives. We’re all grateful for the technology but it does mean that these treatments are more costly and we include these costs in our prediction.
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Should inflation be lower in the coming years, this would mean that your renewal price increase can be lower in the upcoming years.

​Your pet’s age: as our beloved pets get older, their health risks sadly increase (just like us). We price future health risks based on our claims model as we can study pets that are similar to yours (similar breed, age and location). When we see an increase in this trend, we reflect this in our pricing model accordingly as your vet costs are likely to increase too. On average, veterinary costs increase between 5-20% every year due to pets ageing.
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​Your claim history: If you have made any successful claims in the past with us, then this will reflect in your renewal pricing as we’re not only predicting what is likely to happen but we are also offering lifetime cover for a condition that your pet had and take this into consideration under our prediction of what is likely to be covered.
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You may have only claimed for an accident or you may have claimed for other conditions. With accident claims, the increase in premiums will generally be less when compared to an illness claim. Accident claims are generally less likely to re-occur whilst illness claims are generally more likely to result in long-term claims.